SWOT analysis template powerpoint
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Swot analysis template powerpoint script below:
SWOT is a structured form of analysis that is used to evaluate certain business ventures of projects. The letters stand for:
Strengths
Weaknesses
Opportunities
Threats
Conducting a SWOT analysis allows you to do things like:
- Compare your business to others in your industry
- Decide which route to take when two projects are in competition
- Make the most of opportunities available to your business
Step 1: Choose Your Objective
Think about what you really want to accomplish by the end of this process. This will allow you to walk away from your SWOT analysis with a concrete takeaway that you can act on.
Step 2: Put Together Your SWOT Team
For example, if you are deciding between two new products to develop, the team might include your:
- CEO
- Top product manager
- Lead engineer
Step 3: Evaluate Strengths in Your Plan
These are internal factors such as:
- Do you have enough funding to accomplish your objective?
- Are your personnel equipped to handle the new responsibilities this project will bring?
- Do you have an edge over your competitors?
Step 4: Analyze Your Weaknesses
List potential pitfalls that prevent you from reaching your goal
- Do you have the necessary resources?
- Is your timeline realistic?
Step 5: Identify Potential Opportunities
Opportunities are external factors that make your plan feasible. For example: If you are working on a new marketing campaign, this could be an absence of content aimed toward your target audience.
Step 6: Analyze External Threats
Threats are related to weaknesses, however, threats are external, while weaknesses are internal.
- The first place to look for threats is in competitors’ products, plans, & strategy.
- Threats stand in the way of you accomplishing your plan.
Step 7: Prioritize Your Results
Examine your results to establish concrete steps that should be taken.
- Are there any weaknesses that need to be remedied immediately? How will you fix them?
- Choose which strengths you will leverage to take advantage of your opportunities.
Lists and ideas are great, but to ensure effectiveness your list should only include actionable items.
Step 8: Get to Work
By now, you should have a list of prioritized action items, related to the goal you started with at the beginning of this exercise.
Start tackling those action items from the top down.
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