Case Study Church Chris

C3BD – Your Best Life

C3 Church | Your Best Life

C3 Church Bridgeman Downs | Your Best Life

Priority Matrix allows for better communication and participation

Chris Wiggins
Media Marketing & Music Director


The C3 Church was founded in Sydney, Australia in 1980, by Phil and Chris Pringle. Their movement is committed to healthy relationships, a connection between ministers and churches, making disciples, and building His church. Since 1980, the C3 family has planted over 400 churches, one of which is the C3 Church Bridgeman Downs. In this case study, we hear from Christopher Wiggins, Music Director and Media Marketing at C3 Bridgeman Downs.


Before using Priority Matrix, Chris and his fellow church leaders managed plans in a Google Doc that was set up in Gantt chart format. It sent email reminders and data based on events. However,

  1. The interface was clunky and complex
  2. It wasn’t easy for the team to see it, understand, and contribute to it; and
  3. It was impossible to see multiple or all projects at once


Now, Chris and his team of 5 use Priority Matrix to manage events and media, such as videos, interviews, and website updates. For each of their responsibilities, they track it by creating a corresponding project in Priority Matrix. They also use PM to track ideas, so they can make sure they’re making progress each week. Chris and his team are highly collaborative, so Priority Matrix works best for them when:

  1. Everyone has access to every project, so they can add or change details
  2. Brief, daily meetings are held to review progress and adjust project details
  3. Changes and new ideas are entered into Priority Matrix in real time, so everyone stays updated


Since implementing Priority Matrix, “We have a better handle on what’s happening, when, how, and who’s doing it,” Chris says. “Everyone can contribute, so it’s not all on one person to remember to put something in the Matrix or articulate something someone else wanted to put in.”

“No more asking ‘where is this, or this?’ because you can see it in real time. Fewer things will fall through the cracks.”